A word from our Founder and President, Dr. Julie Pena, board-certified dermatologist and outdoor enthusiast
I’m the first to admit it. I enjoy the great outdoors. There’s nothing quite like soaking up the rays on a warm summer day. Unfortunately the sun is the number one cause of prematurely aged skin.
As a dermatologist, I’ve seen the harmful effect of the sun’s rays firsthand and up-close—wrinkling, hyperpigmentation and cancerous growths. Which is why I recommend using sunscreen every day. Easy enough for me to say, but I found that many of my patients weren’t heeding my advice. Some complained that the consistency of sunscreen was too sticky, others simply didn’t want to add another step to their skincare regimen, yet all wanted to minimize the signs of aging.
Armed with this insight, I developed Likewise, a line of daily moisturizers that offer the highest levels of sun protection against cancer yet provide the soothing, smoothing, healthy benefits of potent anti-oxidants and anti-aging ingredients. To keep the regimen as simple as possible, I formulated each product to cater to a specific skin type and added water-resistant properties to ensure protection during outdoor exercise.
I believe that skin is the gateway to our body and a reflection of our overall health. Which is why it’s vital to keep it protected and nourished. My prescription for beautiful, healthy skin? Begin and end every day with Likewise. Apply it first thing in the morning, before and after you exercise outside—whether you hit the beach, the slopes or your favorite hiking trail—and before you go to bed to renew and rejuvenate your skin while you sleep. Simple, right?
Board certified dermatologist and President of Likewise, Inc, Dr. Pena is a graduate of the University of Michigan and received her medical degree at Northwestern University Medical School. She completed her dermatology residency at Southern Illinois University and opened her practice in Nashville, Tennessee. In addition to cosmetic dermatology, Dr. Pena continues to focus on the diagnosis, prevention and treatment of skin cancer.
Russell Bradley, CFO
A “numbers guy” from the get-go, Russell earned a bachelor’s degree in Accounting from Tennessee Technological University. Moving rapidly from public accounting to corporate internal accounting management, he developed an uncanny ability to foresee the long-term financial picture of a company and to utilize his analyses to ensure successful growth and expansion. Russell was drawn to Likewise by the entrepreneurial enthusiasm and vision of founder, Dr. Julie Pena and is committed to expanding the positive effects of her premium skin care products, especially as they relate to skin renewal cancer prevention. He is a devoted husband, father and grandfather, musician and avid sports and performing arts fan.
Sharon Ganley, National Sales Director
A self-proclaimed beauty junkie and formulation fanatic, Sharon brings to Likewise 20+ years of experience in the Health, Beauty and Cosmetics industry. Starting at Max Factor in Hollywood and making her way East, Sharon has worked her sales and marketing magic for Revlon, Beecham Cosmetics, Perfumer’s Workshop, Renaissance Cosmetics, and other top-notch skincare companies. She has a flair for driving sales, market share and new business development and is an expert in selling proprietary and private label products to national chain drug, mass retailers and specialty stores. “Likewise definitely fulfills a unique need in the skincare market. I’m excited to be in a position to help get the word out and to grow the company.” On a more personal note, Sharon believes that “spa” is a verb, has a soft spot for four-legged furry barkers and avidly supports the Make-A-Wish Foundation.
Deborah Vandervoort, Creative Director
A French literature graduate from the University of California, Santa Barbara, Deborah has taken her facility for language and turned it into a successful copywriting career. For over 20 years, she has worked with leading advertising agencies on a variety of consumer and healthcare brands. Deborah joined Likewise in April of 2010. Tasked with creating the Likewise website, she has since taken on a much broader role, overseeing the creative execution of all marketing initiatives, social media and the company’s sponsorship of USA Ultimate. “It’s always a pleasure to work on a product you believe in and with people who are smart, supportive and passionate about what they do.”
